I was a little late to the Old Spice party… but, I hope the Old Spice marketing people all got huge raises.

Goes something like this:

  1. Make Old Spice commercial
  2. Spawning Old Spice twitter stream.
  3. Twitter users directing tweets to @OldSpice.
  4. Old Spice commercial man responds on YouTube (in this case, to Ashton Kutcher).
  5. Twitters about his new YouTube response.
  6. Ensuing more discussion on Twitter where Twitter users send more tweets to @OldSpice.
  7. And sometimes even on Reddit.
  8. Or Facebook.
  9. And also on media outlets.

Utterly brilliant.